Three-Location Equine Hospital · Texas Hill Country
12% Open Rate.
34% Annual
Patient Churn.
Rancho Cielo Equine sent 4,200 emails monthly from Equisoft PIMS with a generic "Your appointment is confirmed" subject line — every single time. Three locations, three practice managers, zero brand voice consistency. By spring, they'd lost 34% of active patients to the new mixed-practice clinic opening twelve miles east.
Subject: Your appointment is confirmed
Dear Client,
This is to confirm your appointment at Rancho Cielo Equine Hospital on [DATE] at [TIME].
Please arrive 10 minutes early. Bring all relevant records.
If you need to cancel, call 555-0192.
Sincerely,
The Rancho Cielo Team
Subject: Copper's checkup is Thursday — here's what to expect
Hi Sarah,
Copper is coming in Thursday at 9am with Dr. Martinez. This visit we'll check his hoof growth from last quarter — bring the farrier notes if you have them, but no pressure if not.
Gate code reminder: #4821. Pull up to Barn B.
See you Thursday,
Dr. Elena Martinez
Rancho Cielo · Fredericksburg Location
Open Rate
No-Show Rate
Revenue Recovered
Year 1 · Reactivation sequences alone
“Within six weeks we had clients replying to appointment reminders to ask follow-up questions about their horses. That had never happened once in eleven years of practice.”
15-Location Mixed Practice Group · Pacific Northwest
15 Clinics.
15 Different
Brand Voices.
Cascade Veterinary Partners had acquired five independent clinics in eighteen months. Each location ran its own Mailchimp account, its own subject line style, its own unsubscribe rate. Corporate couldn't see which emails were working. Clients moving between locations felt like they were emailing a different company each time.
Avg Open Rate (All Locations)
17%Up from 17% fragmented average
Unsubscribe Rate
4%Down from 4.2% avg
Reactivated Lapsed Clients (90-day)
0Across all 15 locations · Q1 2025
“Our acquisition strategy finally has a communications layer that makes fifteen clinics feel like one trusted brand.”
One Vet.
Sounds Like
A Team.
Dr. Priya Nair runs a feline-only practice in Austin with no front desk staff. She was writing every client email herself at 10pm. Inbox built her a monthly newsletter template so polished that three clients asked which PR agency she'd hired.
Saved per month
Newsletter open rate
Appointment Sequences
Confirmation, 48-hour reminder, same-day nudge, post-visit follow-up. Written for the species, the procedure, and the patient by name.
Reactivation Campaigns
3-email sequences targeting clients lapsed 90, 180, and 365+ days. Segmented by species, last visit type, and lifetime value.
Monthly Newsletters
Educational content, seasonal health alerts, and practice personality — ghostwritten from your voice, sent under your name.
White-Label for SaaS
Full campaign libraries, onboarding email suites, and retention sequences for veterinary software platforms to bundle with their product.
Primary Path
Audit
Our
Emails.
We'll review your last 90 days of client emails — subject lines, open rates, send timing — and return a written brief of exactly what we'd change and why. No pitch call required.
Research Path
Veterinary
Email
Benchmarks.
68 veterinary practices. 2.4M emails analyzed. What open rates, click rates, and unsubscribe rates actually look like — by species, practice size, and email type.